The Growing Demand for Indian Pulses in the USA: Leading Exporters to Know

Introduction

The consumption of Indian pulses particularly in the USA has shown a marked rise in the last couple of years because of consumer awareness on the nutritional benefits of pulses and increase in demand for the same as they are a plant protein source. Protein containing food such as lentils, chickpeas and moong dal used in most Indian homes are also rich in fibers, vitamins and minerals. The USA, for instance, has made consumers become more conscious about their health and diets, making it important for them to incorporate pulse, which is a nutrient dense plant food on their diets.

This increasing demand has been met by Indian exporters. They use the huge agriculture base of India to supply quality pulses to the USA by thus filling the gap between the American consumers and nutritious and authentic Indian pulses.

This is where Gambhir International, a Leading Pulses Exporter in USA, is making its mark.

Why Indian Pulses Are Popular in the USA

Indian pulses have gained immense popularity in the USA for several reasons:

1. Health Benefits: Indian pulses are the powerhouse of nutrients which includes protein, fiber and vitamin content and equally important minerals as well. Soups are prepared using different pulses which are good to maintain a healthy body and also for a well-functioning digestive system. Pulses are also beneficial for those who are struggling with extra weight issues. That is why pulses are very suitable for those people who are expecting to change their diet for a healthy one.
2. Popularity of Plant-Based Diets: With an increased growth of plant-based diets all over the USA, the consumer is increasingly relying on pulses as the key plant protein source. Vegetarianism and veganism are becoming the trends of the population’s diets making pulses as the accessible and healthy meat substitute.
3. Cultural Influence: Along with other necessities, pulses are also in high demand equally due to the versatility in Indian foods. As the population in the USA is getting more diversified culturally, the customer is becoming more conscious about what they are consuming more especially international diets especially Indian foods – most of which contain pulses such as lentils and chickpeas.

Gambhir International is a Leading Pulses Supplier from India to USA that specializes in the export of high-quality pulses.

Types of Indian Pulses in Demand

Among the vast variety of Indian pulses, a few stand out as highly sought-after in the USA:

• Yellow Lentils (Moong Dal): Yellow lentils, commonly referred to as moong dal are nowadays popular among the American due to their subtle taste and adaptability. Having such great texture and high versatility, it is enormously used in soups, stews, and salads.
• Chickpeas (Kabuli Chana): Chickpeas are another favorite. Chickpeas contain high fiber and protein that is very nutritional. The thick consistency and buttery flavor make them an important component in hummus, curries, and salads. Another benefit of using chickpeas is that they are very popular in vegan preparations owing to the amount of protein it contains.

These varieties unlike others are preferred for their dietary value thereby performing a dietary function while at the same time fitting into various ways you may find yourself consuming them, be it Indian food or American food.

Challenges and Opportunities in Meeting USA’s Demand

Indian pulses have been in high demand in the USA for several years. However, the following are among some of the challenges India exporters experience when exporting any food products to the USA.

• Logistics: Delivery of products on time while maintaining their freshness is a challenge that is difficult to undertake, especially when undertaking international sales.
• Quality Standards: The USA has stringent food safety and quality standards, and meeting these requirements can be a complex process for exporters. Imports into the USA are contingent on high food safety and quality standards that are usually hard to meet.
• Certifications: There are certain requirements which include the organic certification, non-GMO, and USDA standards that all exporters require before accessing the USA market.

Although these are so challenging, they present good prospects for growth. Hence, exporters who can supply organic and sustainably sourced products in the market will have an advantage in the current world. Other practices such as fair trade and meeting the sustainable criteria are also emerging as critical success factors for ethical exporters. With these qualities, Gambhir International is gaining recognition as a Trusted Pulses Distributor in the USA.

Leading Indian Pulse Exporters

Some of the top Indian pulse exporters have taken up the challenge and are delivering excellent quality pulses to the USA on a regular basis. The commitment towards their quality, reliability and sustainability have ensured that they are preferred contractors for business in America.

Such exporters include Gambhir International which is a relatively new player in the export business but is very dynamic. Due to strict quality control & ethical buying procedures set by the company, Gambhir International aims to become a Leading pulses exporter in the USA and to serve as a trusted pulses distributor in the USA for giving the best to its customers.

Below is the few Leading Pulses Exporter in USA from India:

1. Gambhir International
2. JK Pulses
3. Shree Sheela International
4. Tata Sampann
5. Laxmi Brand

Selecting the right pulse exporter also means having high-quality products as well as maintaining consistency, reliability and sustainability, which are on the list of priorities for the food industry all over the world.

How Exporters Meet USA’s Quality and Certification Standards

As per the regulations regarding exporting in the USA market, there are specific quality and certification standards to be followed by exporters from India. Here’s how they do it:

• USDA and Food Safety Compliance: Exporters are required to provide one of the USDA’s food safety standards that ensures the pulses are free from chemicals, pests and other contaminant substances.
• Organic and Non-GMO Certifications: Due to consumers preference to Organic and Non-GMO foods in the USA, exporters from India have also incorporated these certifications confirming that their products are natural and chemical free.
• Good Manufacturing Practices (GMP): This ensures that pulses processing is done in clean and standard controlled environments.
• Fair-Trade Practices: Companies engaged in the business of exporting for instance, willfully subscribing to the fair-trade policies, ensure that the products are obtained from farmers who are paid fair prices.

Future of Indian Pulses in the USA Market

There is a very good projection on the Indian pulses in the USA. Several trends are driving continued growth in the market:

• Plant-Based Foods: As people are turning into vegetarians and vegans, the demand for pulses as a protein is likely to increase even more.
• Sustainability: As Environmental issues become prominent global issues, people are looking for food items that are safe for the environment. These are relatively more environmentally friendly choices of crops because it takes relatively less input to produce pulses.
• Foodservice and Retail Partnerships: The opportunity Indian pulses exporters can use the increasing demand to seek better cooperation with supermarkets and restaurant chains in the USA. Through cooperating with new groceries stores, restaurants, as well as the catering service providers, exporters can adapt the necessary product consistently, gain recognition, and directly fulfill the consumer demand for innovative, healthy pulses.

Conclusion

Pulse consumption is gradually increasing in the USA, and importers such as Gambhir International have a window to tap into this market. What sets us apart from competitors is quality, sustainable and ethical production and sourcing for our products. As consumers in the USA remain health conscious, conscious about the kind of food they are consuming and are also becoming ethical consumers warming up to the idea of consuming products made from environmentally friendly products, Indian pulses are set to dominate the future of the food industry.

Any organization interested in partnering with an efficient source of supply should consider dealing with Gambhir International and other dominant exporters of the sector to benefit in this expanding market.